LIWA VILLAGE, powered by du and in collaboration with Wio Bank and EXEED, wrapped up the year 2023 with an unforgettable month-long celebration that left a lasting impression on over 100,000 attendees from December 8 to 31. This extravaganza, featuring a delightful fusion of culinary experiences, artistic performances, retail delights, and breathtaking spectacles, highlighted the vibrant spirit and rich culture of the UAE. Organized by the Department of Culture and Tourism – Abu Dhabi, this remarkable event, a unique addition to the Liwa Festival, emerged as the ultimate winter getaway for those seeking a respite from the urban hustle.
LIWA VILLAGE, an architectural marvel, showcased a distinctive design seamlessly blending authenticity and modernity, spanning an area 20% larger than the inaugural edition. Comprising seven main zones – SOUK, OASIS, VALLEY, PAVILION, CARNIVAL, PUBG MOBILE, and the MAIN STAGE – LIWA VILLAGE catered to diverse tastes and preferences, offering a range of experiences from a traditional Emirati marketplace to a buzzing amusement park.
Throughout the month, a diverse array of gastronomic offerings delighted food enthusiasts with new dining experiences. F&B vendors, including Michelin award-winning establishments like Erth, alongside local favorites like Seekh by Slaw and Hattam Matar, collaborated with Tryano for a unique F&B/Retail experience. Retail pop-ups featuring both local and international brands added an extra layer of excitement to the festivities, with names like Michael Kors, Benefit, and Odela & Co offering unique shopping experiences.
The cultural tapestry of LIWA VILLAGE was enriched by grand performances on the Main Stage each weekend, featuring renowned artists like Bandar Bin Oweer, Ghareeb Al Mokhles, Abadi Al Johar, Aryam, Ayed, Diana Haddad, and more.
The highlight of the event was the breathtaking fireworks and drone show on New Year’s Eve, transforming LIWA VILLAGE into a mesmerizing spectacle of light and color. This grand finale, accompanied by a 38% increase in visitors compared to the first edition, solidifies LIWA VILLAGE’s status as a must-visit winter destination, promising an eagerly anticipated legacy for future editions.