The region’s first food brand created using artificial intelligence, say hello to A Date On The Go – a unique range of tasty and healthy snack bars made with locally grown dates, no sugar and no nasties. By innovatively implementing AI from product development to packaging, each bar from this revolutionary brand is vegan, nutritious, and sugar-free so you can now enjoy your snack without having to worry about your wellness goals.
A sub-brand of the iconic Emirati heritage brand, The Date Room, was founded in 2018 by a visionary Emirati entrepreneur and his family, who are dedicated to preserving the rich heritage of their family’s date farms located throughout the UAE. These farms have been passed down over generations with their superior quality dates becoming a staple on family tables for centuries.
Hailing from this family legacy brand, A Date On The Go is more than just a quick bite. With dates as its star ingredient, the products contain the ideal nutrients to keep your blood sugar balanced. These precious dates are harvested and produced at The Date Room’s very own farms, based in Al Ain, where each date undergoes a meticulous process of care and attention to meet the highest standards of quality and taste.
Featuring natural sugar (solely derived from dates), A Date On The Go is set to transform the healthy snack industry with its wide range of flavours and textures suited to every kind of palette. The brand is also entirely made in the UAE and supports local trade and suppliers whilst using eco-friendly packaging.
Responsible for handling the family business for the iconic heritage brand, Tony Al Saiegh, Executive Director of The Date Room and Founder, A Date On The Go comments on the launch, “My goal was to create a brand that blends future technology with culinary innovation so we can provide consumers with delicious healthy options that make achieving health goals both accessible and convenient for UAE consumers. By using AI, we were able to create a unique product within a short timeline that delivers the perfect combination of calorie-controlled snacking, nutrient-dense ingredients, all with great taste.”
The brand’s Dates-based snack bars are available in four tantalising flavours – from Zesty Citrus Fusion, Rich Coffee Indulgence, Warm Spice Harmony and Sweet Apple Crispiness. With a delightful fusion of dates, nuts and spices, these are not only light in calories but also a good source of fibre to help you stay full for longer. This is priced at AED 85 for a box of 12 PCS/ AED170 for a box of 24PCS.
For those looking for a super-quick energizer, the brand also offers wholesome Snack Cubes that are packed with natural goodness to satisfy your cravings without any guilt. Experience Chocolatey Speedy Power, Nutty Delight Crunch, Lightly Sweet Crispiness and Chocolatey Seed Power with Sunflower Seeds. This is priced at AED 73 for a box of 12 PCS/ AED145 for a box of 24PCS.
For those looking to sate their dessert cravings, try the brand’s Date & Oat Cookies – the perfect harmony of wellness and indulgence. Crispy, sweet and vegan, these are available in two flavours, with Coconut or Cocoa & Sesame. This is priced at AED 85 for a box of 12 PCS/ AED170 for a box of 24PCS.