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Al-Futtaim Launches New Car Subscription Service in the UAE

Al-Futtaim has announced the launch of its new car subscription service, MOOV By Al-Futtaim, aimed at providing convenient and sustainable mobility for the growing demand from customers across the UAE. Championing a “your car, your way” approach, MOOV By Al-Futtaim primarily caters to the modern consumer’s ever-changing lifestyle and pursuit of practicality.

Through MOOV By Al-Futtaim, subscribers can tailor a package with flexibility and pricing to suit them, a driving period of one to 18 months, as well as a monthly mileage allowance from 2,000 to 5,000 kms. By taking a short-term and no-commitment subscription, users can access a wide variety of car models and trims, all of which are 100-point checked and delivered straight to their door at no extra charge.

The MOOV By Al-Futtaim portal provides choice, flexibility, affordability, and convenience at the user’s fingertips; its seamless online experience guarantees easy booking, with subscribers enjoying full transparency throughout their journey and a paperless process for convenience and sustainability.

Paul Willis, CEO at Al-Futtaim Automotive said: “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to expand and diversify our mobility offering, responding to our customers’ changing needs. With MOOV By Al-Futtaim, we are at the forefront of this increased industry focus on sustainability and will address the growth in market demand for accessible, sustainable mobility. Automotive is no longer a traditional industry, therefore we are adapting our offering through technology and innovative business concepts to address the new demands of our consumers and ultimately how they use their cars. MOOV By Al-Futtaim is the first of many innovations to come.”

According to market trends data firm Statista, UAE consumers are shying away from big-ticket investments, including cars, in a post-pandemic world. The Method Research has found that, despite declining car prices in 2020-2021, many consumers are still unable to afford or are unwilling to commit to buying a new vehicle. Subscription businesses such as MOOV By Al-Futtaim can provide consumers with value, convenience, and personalised offerings while fostering stability and growth.

“The younger generation’s willingness to commit to buying and leasing a car is low and declining. By offering subscribers a service whereby they can schedule convenient drop-offs and collection, transparent pricing and a secure booking and payment system, MOOV By Al-Futtaim provides the youth with a transparent and 100% paperless platform ensures we are addressing the evolving consumer needs,” Willis concluded.

MOOV By Al-Futtaim also features 24-hour roadside assistance, in addition to maintenance, service, insurance and convenient vehicle replacements. In addition to receiving the vehicle at their doorstep at no extra cost, subscribers have the option of switching to an available car model of their choice throughout their subscription period.

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