Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and Visit Graubunden have announced a partnership to promote Graudbunden region in Switzerland as an ideal destination for summer activities amongst GCC residents. Through joint online direct promotional activities, GCC travelers will be encouraged to book and save on flights and hotel rooms available through Wego.com app or website to experience the Swiss Lakes of Graubunden.
The campaign also aims to inspire the region’s travelers to discover the interplay between pristine wilderness and top notch, modern tourism infrastructure from tranquil mountain villages to the sleek and sophisticated hotels in St. Moritz, Lenzerheide, Vals, Flims/Laax or Bad Ragaz. Mamoun Hmedan, Managing Director, MENA and India, Wego, commented: “We are thrilled to work with Visit Graubunden to jointly showcase the beauty of Switzerland’s Graubunden landscapes and rich heritage. The Swiss beauties are abundantly popular around the world, we are confident that this campaign will support the post COVID-19 recovery of the Swiss tourism sector and inspire more GCC travelers to visit Graubunden this summer.”
Wego presents a personalized and informative travel guide to Graubunden attractions including the region’s lakes, Swiss National Park, UNESCO World Heritage Sites, family activities including trips to Heidi’s land, as well as hiking tracks and accommodation options, seeking to convert interest into bookings. Tamara Löffel-Jäger, Head of Business Development Visit Graubunden commented: “We are delighted to be working with Wego on this important campaign. The GCC market is key to Graubunden and with the news of quarantine free travel from the GCC to Switzerland we are looking forward to welcoming our guests from the region with open arms.”